High-performance design · Google & Meta Ads
Beautiful. And measurable.
Most ads lose money on the creative, not the targeting. I design Google and Meta ads built for the algorithm, so every euro spent brings back more customers.
- Hook in the first 3 seconds
- Design & motion since 2015
- Google Ads
- Meta Ads
- Reels · Stories · Shorts
- Performance Max
- Advantage+
- Italy · Brazil · Europe
- IT · PT · EN
The problem
With targeting more automated every year, the creative has become the main lever advertisers still control. That is exactly where most of them get it wrong.
The media buyer
Optimises bids and audiences, but runs weak creatives.
The typical designer
Delivers good-looking pieces that ignore the format, the first 3 seconds and how the auction works.
Watha Cabral
Designs every ad with the auction in mind. And proves the result in numbers.
The difference
Three things your current designer doesn't do.
Designed for the auction
CTR · CPAA hook in the first 3 seconds, safe zones respected, instant readability in the feed. Every visual decision targets CTR and cost per result.
In-house motion
Reels · ShortsVideo for Reels, Stories, Shorts and YouTube made in-house, never outsourced. Faster, more consistent and cheaper to test.
Variants to test
A/B · FatigueA modular system of variants for A/B testing, and a remedy for creative fatigue before your CPA climbs.
Anatomy of a creative
What happens before the click.
0–3 s — The hook
The feed decides in under three seconds. The first frame has to stop the thumb; nothing else matters if it doesn't.
Your ad
works harder.
The plan
Three steps. A cycle that keeps improving.
01.
Entry point
Creative Audit
A review of your live ads: what is holding performance back, plus a prioritised testing plan.
02.
Project
Launch Kit
A batch of statics, short videos and variants ready for a new campaign, in every format.
03.
Ongoing
Monthly Creatives
A fresh batch every month against fatigue, with a performance read on each creative.
Web design
Beautiful websites. That convert.
The ad brings the click; the page makes the sale. I design and build fast landing pages and websites, made to convert and measured from day one.
01.
Campaign landing pages
One page per offer, matched to the ad creative: same promise, same visual language, one single goal.
02.
Business websites
A complete site for your brand or business, multilingual (EN · IT · ES · PT) and easy to update.
03.
Conversion optimisation
Review of your current site, A/B tests and changes to copy, layout and speed to get more leads from the same traffic.
04.
Technical SEO and tracking
Pages Google can read, fast loading, GA4, Meta Pixel and conversion events set up.
Included in every project
- Mobile-first
- Fast loading
- GA4 + Meta Pixel
- WhatsApp and forms built in
- Versions per country and language
Design & motion since 2015About
Italian rigour. Brazilian warmth. Numbers in between.
I have worked in graphic design, motion and web since 2015. In that time I have watched a lot of budget disappear into creatives that said nothing in the first three seconds.
Today I do one thing: the creative that makes the ad work. Brazilian and based in Italy, I create natively in Italian, Portuguese and English for brands advertising in Italy, Brazil and across Europe.
- Since
- 2015
- Languages
- IT · PT · EN
- Based in
- Italy
Reviews
What clients say.
No reviews published yet. Be the first to leave one.
Stop burning money in the dark.
Creatives that stop the scroll and campaigns that pay for themselves. Start with the audit.
WhatsApp +39 331 861 5610
E-mail wathacabral@wathacabral.com